The top 5 marketing trends for 2022…
Marketing is constantly changing and evolving.
What worked for some businesses even 6 months ago, most likely doesn’t work for them now.
I’ve been researching the marketing trends for 2022 and I wanted to share my top 5 to help you stay ahead of the game!
1) Conversational marketing is becoming more and more effective.
As consumers we’re now craving more interaction when it comes to purchasing. We want to make sure we’re making the right choice and look for guidance when making our decision to buy.
A way you can approach conversational marketing is having a chatbot on your website.
2) Keeping customers engaged at all stages of the journey.
With access to countless brands, anywhere in the world, we’re now more independent as ever during our buying journey. Keeping your customers happy at each stage will ensure they continue buying from you for longer.
3) No more third party cookies.
Third party cookies are slowly being phased out. They’ve already been banned from safari and firefox, with google saying they’ll ban them next year.
If your marketing heavily relies on third party cookies, it’s time to start new strategies. Time’s ticking!
4) Transitioning fully online
More businesses than ever are transitioning fully online, and in some cases getting away with in person or brick and mortar retail completely. This will make it harder for you to stand out online and of course, make mobile optimisation more important than ever.
Covid has played a part in accelerating this movement.
5) Inbound is still king!
Inbound marketing has been popular for a while now, yet it will soon become even more popular as more and more brands adopt this strategy.
If you’re new to inbound marketing I recommend you soak up some of Hubspot’s resources, read their easy to follow blogs for ideas and tips.
There you have it, the top 5 marketing trends I recommend to you.
Even though these are the ones I recommend, they are only 5 of the upcoming trends for 2022. There’re plenty of other techniques and strategies that can help your business grow this year.
Don’t know where to start?
Listen, I know this can feel overwhelming.
If you’re sitting there with a headache brewing, wondering “how can I keep track of all these changes, how can I make sure my marketing will work this year”. Then here’s some good news…
I’ve been where you are now and together we can make sure your business isn’t left to luck and instead has a brand that WORKS to increase your profits, tower you above your competitors and accelerate your growth.
Let’s arrange a call to discuss the 6-Step LOYALTY Process and the financial impact it can have on your business by converting your browsers into loyal buyers.