November 25, 2021 7:46 pm

Jessica Knowles

Can you afford to lose 75% of your customers because of your website? Do you think you already are?

Website design is key for ecommerce sales but a common myth is that, if your website looks good, you will automatically begin making steady sales.

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In actuality, your website is likely not converting sales because:

A) It may not be user-friendly and/or

B) You may not have a brand with a compelling emotional message

Here’s how to tap into what your customers really want via your website design and start seeing the sales you’ve been striving for.

Tip #1: Review, review, review

Did you know the following statistics?

  • That 74% of potential consumers are likely to switch brands if they find the purchasing process too difficult or confusing?
  • That 88% of online consumers are less likely to return to a site after just one bad experience?
  • That 64% of people find customer experience more important than price when it comes to deciding to follow through on a purchase?
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Now that you know how much of a priority your website needs to be in order to both kick-start and sustain sales, it’s time to review, review, review: review your brand message and ensure that you work with a website designer who understands it and the influence it holds over your target audience.

Tip #2: Ensure that your changes have impact

Just like how knowing the brand vs. logo difference is crucial to enacting impactful change within your branding, so is solidifying your website’s messaging and end goal.

There are two types of change that can occur on your way to brand success:

  • Impact of no change: A common example of this is wasting time and money on getting new websites over and over again and then sinking money into ads. After all, you can send all the traffic in the world to your website but if that website doesn’t resonate with your audience in its usability and messaging, it’s all for naught! 
  • Impact of change: Think about it like this… To grow you have to sell more, to employ you have to sell more, and to launch new products you have to sell more. More sales will accelerate your growth, whatever “growth” means for you professionally. Having a website that looks good and works will help you achieve all that and more!

I have recently partnered with Actuate, an agency that designs your website around what your customers really want with the functions that will get them to buy from you with confidence.

Their clients get a return on investment in as soon as three months, with an average increase in sales turnover of 180%!

Here’s what Mat O’Connor (Founder of Actuate) recommends you do to make your website more user friendly.

“Ask yourself, what are the conversations you have face to face with your customers? Replicate the conversations on your website, understanding the motives behind them so you can answer them”

Start levelling up your website design’s sales potential today

Whether you’re looking for Mat’s assistance on your website or my branding expertise, book a call today to get in touch.

About the Author

I work with business owners through my 6 Step Brand LOYALTY Process that allows them to outthink, out-market and out-sell their competition...and dominate their market.

Want to see the 6 life-changing steps for yourself?

We can explore these 6 steps together and see EXACTLY which ones will make your business more profitable, selling more and scalable.

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