Have you ever wondered why your competition seems to have a better reputation than you, when you know ???? products are better?
??? ??? ??? ?? ??? ?? ????, ??? ???? ???’? ???? ??? ?? ??? ?????.
In an attempt to stand out and be chosen you may feel like you’re winging it, wasting time and money trying to find new ways to sell your products. All whilst thinking “????, ??’? ??????? ??? ????, ?????? ??’?? ???? ??? ??”
This feeling is more common than you might think so don’t worry, it’s nothing to do with you. You could’ve simply lost sight of your biggest strength and instead focused too much energy on what your competitors are doing.
Realigning your brand with your strength is done with a (???’?? ???????? ??????? ??????? ??) ???????? ????????.
Your Strength Strategy will help you uncover, and guide you through, the changes your brand needs to have a competitive advantage without having to ???? ??.
You’ll know exactly what makes you different and distinctive so you can attract more of the right people that turn into profitable customers.
…
Rolex is a great example of a brand that knows exactly what their strength is and capitalised on it to stand out and be chosen.
For Rolex, their strength is their product. They’re watches are expertly made to the finest of quality for both style and functionality.
The brand, established in 1908, anchored their strength from the very beginning. Hans Wilsdorf (the founder) had a vision to make watches stylish as well as practical, as well as on a quest for perfection with every product.
In 1927, Hans promoted his first waterproof watch by inviting Mercedes Gleitze to wear the watch on her next swim; she was the first woman to swim the english channel. Hans didn’t stop there and continued to test his products with the world’s most influential conquerors.
Over the years Rolex has carried on supporting globally influential people, sports and art. They are very particular in who they partner with and even to this day have a very luxury, high class reputation.
As well as collaborating with relevant partners they also have a specific communication style. Being a product-led brand means that their functionalities and features are their biggest assets, communicating these features in an emotional way is crucial for the brand to keep their market leader status. They are amazing at this by using words that trigger emotional responses:
“Rolex watches are crafted with scrupulous attention to detail.”
“Every rolex tells a story”
“Wearing a Rolex watch enables entry into a world of unlimited possibilities.”
???? ?? ??? ????? ???? ?????: Anchoring on your strength within every aspect of your business is key to building AND maintaining a brand that is loved, with a winning reputation.
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Don’t know where to start with your brand? There are 4 different types of strengths that a brand can lead with, together we can uncover yours and create a strategy that gives you actionable tactics. Arrange your free Loyalty Process Call by clicking here.
Not seen my 6 Step Brand LOYALTY Process yet? Click here to see each step and the impact they make to businesses just like yours.